Eight seconds. A website user’s attention span is somewhere around eight seconds.

I’ll be generous and make it ten.

To maximize the use of your business website you might want to set up a page (or a few) with information that is not public but can be visible to a select number of customers, employees or partners. This is known as secure website content or locked page.

Tips on how to review your website and give it love leading to 2023

Before engaging a professional service provider or buying a product, one of the first things you do is read reviews – on website, social media or Google.

Showcasing your reviews on your website is also know as Social Proof and is a big part of what is known as the “know like trust” factor.

Trust is one of the most important elements of any website. If visitors do not feel they can trust you based on your website they will leave the page immediately.

How do you display trust through your website? This is a combination of elements, each equally important.

There are many podcasting platforms that you can use to host your podcast - once you select a podcast platform, it is best to incorporate and integrate the podcast to your website - this is more than just a link to your podcast.

Setting up a professional website for a new business can take time so while it is being developed a launch page is an important marketing tool as it helps create a buzz and establish your online presence.

FAQ stands for ‘frequently-asked questions’ and on a website, it is a page that gives quick answers to questions about your products or services.

It is one of the most important pages on a website but often forgotten or not given enough attention.

Your website contact form or enquiry form is in most cases the ‘call to action’ of your website and the first step towards a business transaction. This can be a general contact form, a quote request or a specific enquiry about a product or service.

Black Friday & Cyber Monday are the biggest shopping days in the US (post-thanksgiving and pre-Christmas) and in the past few years this has been picked up in Australian and growing each year.

in this blog, my 6 tips for a successful Black Friday / Cyber Monday online sale in Australia.