5 easy ways to add more content to your website
A basic service website is typically 5 pages showcasing services offered, company profile and a call to action. When it comes to SEO and promoting your website online, you will hear the phrase ‘content is king’ – this means that more relevant content will help with your website SEO ranking.
But how to add content that is relevant and adds value?
Here are five ways you can add relevant content to your website:
1. Expand on your services:
An all-in-one services page is a great idea especially if all services are connected.
Creating one page for each service will help creating more content. The pages do not need to stand alone in the menu – you can use your main services page as a ‘landing page’ linking to each to read more.
2. Articles & tips
Articles or a blog is an excellent way you can add content, and it is why it is very popular with SEO specialists.
It is a good idea to set up a blogging strategy and create relevant content based on your digital marketing strategy and keywords.
Re-purposing the blog across your social channels and newsletters is a great way to bring visitors back to your website.
3. FAQs
An FAQ section for each services page or a stand-alone FAQ page is a great way to add content as it consists of questions which will help your customers and help Google point to your website for answers.
Think about questions you get asked by your customers and keep adding to your list ongoing.
4. Case Studies
Case studies is an excellent way to explain your services by showcasing a client and how you helped them. Adding case studies will add relevant content and will help you communicate what you do to website visitors.
5. News & updates
Using a blog set up, this is a great way to add content as it keeps visitors up to date with your organisation. This can be announcements, new team members, new partners, company events etc..
In conclusion, use all or one of three options to help grow your content and keep your website relevant and stand out in search results.
