Give your website some ♥ this holiday season
As the end of the year approaches and most business owners take a well-deserved time off it is also the best time to work on the business – plan for 2023 and one element is your website.
I put together a list of items to review and update or plan for with your website leading to 2023.
Strategy
Does your website represent your current business strategy? Perhaps you changed focus with a new service or target market?
What are you short- and long-term goals for your business and is your website ready to implement these goals?
(for example, you might need to move platform or upgrade your website as you add functionality).
Performance
Review your analytics – how did your website perform in 2022 to help plan for 2023.
Look at SEO – how much traffic you received from search results & popular keywords – do you need to change or update your SEO strategy?
Popular content – identify the most visited pages and decide if any update to content is required. Perhaps you had a very popular blog post and you can expand and add more content around this topic.
Content & copy review
Read through every page of your website and edit if required.
Think about SEO and keywords – if they changed make sure the new ones are implemented in your copy.
Testing
Conduct a full test of your website:
Check all links
Self-test / complete forms
Conduct a test order to see the customer experience and if anything needs updating
View your website on multiple devices (tablet, laptop, desktop, mobile) and make site it works well on all (or especially the most used one based on your analytics).
Technology
Are you using the latest technology or is it time for an upgrade?
Both Squarespace & Shopify released updates in 2021 / 2022- Squarespace its new 7.1 platform and Shopify launched Shopify 2.0 – understand the benefits of an upgrade for your business and if you need to upgrade in the new year.
Design
Is the design on trend and still reflects your business?
Design and technology trends change often and if your website is more than 3 years old you might need a refresh to keep on trend and displaying a current professional website.
Design refresh can be anything from updating a hero image, a home page refresh or a full website and brand update.
