Who needs a folio website?

There are 2 main sectors that need to showcase work:

• Creative Websites such as designers, photographers, artists

• Home Improvement websites such as builders, architects, interior designers.

Once you invested in your Instagram profile, have good following and engagement on the platform – how do you drive traffic to your main call to action sections on your website?

Once you have a professional website developed you still need to be able to add images correctly to your site or blog not only to support the look but also to help with SEO and avoid loosing ranking from a few steps that you were not aware of.

Website Meta Tags are an important part of SEO website implementation as they ‘tell’ search engines such as Google what is the content of the website and if it is related to a search query.

Your Social Media & Website should work together as part of an overall digital marketing strategy - this is why integrating between your website and your social media channels is important as your website if often your gateway to your online presence.

Event bookings are a quite common request for new websites that I work with but not all businesses or websites are the same so there are a few event booking solutions that can work.

If you host an event once a month or run weekly yoga classes – each can benefit from different solutions.

Crafting a 404 page with the right messaging, design and and call to action can turn lost visitors into customers.

There are many sites and apps that restaurants can use for deliveries or the alternative is implementing on company website by adding an ordering system.

Many businesses are effected by COVID-19 - some are closed but some are still operating in different ways.

It is important to communicate the changes and let your customers and potential customers know how your business is effected and what you are doing differently to still provide your services.

One of the first things that happened on Monday after the panic over the weekend here in Australia was phone call from my clients asking to update their website to communicate to customers on any COVID-19 issues that are affecting their business.

To help I decided to offer all of these announcements and updates for my clients free of charge - as we do need to

The last decade saw so much development in the website world – we moved away from cluttered copy heavy websites to simple & clean websites with user experience in mind. Responsive design was a key element as well as social media integration.

What is in store for the next decade?

As we are approaching the end of another decade, I have put together some key trends I saw in 2019 – this is specifically for Webby’s projects but reflect overall trends in my community in Melbourne Australia.

The holiday season is here in 6 weeks. As you will decorate your shop front & put together special offers you also need to make sure your website is holiday season / Christmas ready.

Websites are dynamic, they act as gateway to the business – not only providing information but include links to social channels, registrations & embedded videos for example.

This means that any change to the external providers / links will affect your website and it is not fixed you will have broken elements or links on your site.

CTA stands for “Call To Action” and is how you guide your website visitor towards an action that you want them to take. They are typically buttons, forms or hyperlinks.

It's important to guide your visitors through your website using strategic CTAs.

Footer is one of the most important elements of a website - It is where visitors look for information and take action – your phone number, social links or find a page on the site.

A one-page website – also referred to as ‘landing page’ or ‘scrolling site’ is a growing trend – but when should you set up a one-page site instead of a full website?

It is important to think strategically as this solution is not for everyone and in some cases, it is a temporary solution.

A contact page is one of the most important pages of any website – it is not the first page potential customers land on, but it is what is known the ‘call to action’ page where visitors ‘take action’

Getting visitors to your contact page is not easy so when they do it is important to make it easy for them to act.

Recently Google introduced changes to how it displays mobile search results. Mobile search results now display a website’s icon (also know as Favicon) and name above the title of the URL.

A website coming soon page is a great digital marketing tool as it helps creating a buzz for your new website and establish your online presence.