Yesterday, I attended a Google Digital Garage Workshop. The topic was “Be found on Google Search and Maps” and it covered mainly the importance of setting up and making the most of a Google Business Listing.

My are my key takes from the day and my recommendations on how to make the most out of your Google My Business Listing.

When the term ‘landing pages’ is used in marketing it is often referred one page specifically designed for a specific action – for example purchase a product , attend an event or a sign up.

Do you need a personal brand website? With the help of a few experts from my community I have put together a few tips to help you create a personal brand website.

Policies on your website. A guide to your options.

An Interview with a graphic designer about infographics.

A screen shot tutorial to help you get your Google Reviews URL that you can send to your customers to be reviewed.

One of the problems I come across is businesses that have a website built that is never touched again once it goes live.

An Interview with a branding specialist

Make sure your website Is secure and up to date.

An Interview with a Virtual Assistant

A website should appeal to the generation it is targeting and if Millennials are part of your target market your website should appeals to them as well.

You’ve seen the ads (by Go Daddy & Wix for example) - a business owner with no technical skills can build a website in 10 minutes…. giving start-ups the impression that building a website is an easy and quick task.

Over the years I have developed many e-commerce websites – from an e-book to a fully integrated website with multiple shops.With each project I found that planning is key for success, as answering questions before starting the process will save time and money and will make the experience for both you and your customers better.

You must know this by now, your home page is the most important page on your website.Not because it is the one that converts visitors to customers but because it acts as a teaser for your website and the page that will make visitors stay and read more or leave right away.

Recently Google has added a new feature to Google My Business – which allows a business to publish events, products and services or make special announcements to a Google listing which appears on search results.

Reviews (or testimonials) are an important part of any business today as recommendations are becoming more and more a very important part of the purchase decision making process – especially with Millennials.

Email marketing is one of the most important digital communication tool with your clients or potential clients. When done right is can be very effective and convert to sales but when done wrong it can have a negative effect.

The term 'Mobile First' has been mentioned to me by clients a few times lately, and for some of them it is in fact not the right approach.

So, what is Mobile First? It is a design strategy that considers the look and usability of a website on mobile first instead of on a laptop or PC.

In the movie Burnt the Maiter D talks about the whole experience and how answering the phone for a booking is part of it – to add to this I say that the first point of contact, the website also has an important part to play.