how to integrate your website with social media

12 Aug

Your Social Media & Website should work together as part of an overall digital marketing strategy - this is why integrating between your website and your social media channels is important as your website if often your gateway to your online presence.

There are a few important ways to help social media and website integration - in this article I list the must haves for any website.

All of these are easy to implement on your Squarespace or Shopify website.

Add all your social links to your website - make sure you display them (as icons) in a few strategic places:

IMPORTANT: If you change your social handle don’t forget to update your website links! as otherwise links will be broken.

For better engagement and to encourage site visitors to follow your brand, add social feeds to your website.

Help visitors share your content by adding social share links to your:

Control how your website link / content is viewed on Social Media by adding a dedicated Social Image to your website.

Control the text preview for your content on social media by updating site meta tags

IMPORTANT- the same meta tags are used by search engines to index your site so make sure they work for both!

Add codes to support social media campaigns & tools to help engagement

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