How can a VA help you with your business website?
Looking after a business website takes time and often business owners do not find time to make sure their website is up to date. A VA can help with some of daily tasks while your web developer can help you with more advanced updates to your website.
To help you understand how a VA can help with your business website, I interviewed Sam McFarlane from Sam Says.
What is a VA?
A Virtual Assistant (VA) is basically an administration professional that works from their own home office or a leased office space. They are generally sole traders, carrying their own ABN and working the hours of their choosing. A VA does the majority of things that a personal assistant or office administrator does, but they’re generally not in your office.
What services can a VA offer that can help business owners with their website?
Anything you can do online, your VA can help you with. This includes blog management inclusive of uploading blogs to your website, sourcing royalty free images, adding clickable links. Your VA can also liaise with your web developer / agency on behalf of your business for web projects or for maintenance. Updating the content of your website using a CMS is another task your Virtual Assistant can help you with.
What about other digital marketing support?
A Virtual Assistant can also manage your social media including creating and scheduling content on your behalf to your social media platforms and replying to your customers. Email marketing is another task which your VA can help you with including adding content to the newsletter platform like Mailchimp or Active Campaign, sourcing royalty free content to add images to your newsletter, managing subscribers, creating opt-ins and sales funnels.
Why outsource these services? What are the benefits for the business owner?
As business owners, we wear many hats. Administration, Accounts, Human Resources, Marketing...the list is endless. But you can only do so much. Even if you stop sleeping, there are not enough hours in a day and night for you to do everything that is required for your business to grow! Repeatable tasks are those items on your to-do list that follow the same process each time, which means that you could outsource these tasks to a VA to complete and make more time for growing the business. By trying to do everything, you won't get rewarded, you will just end up failing. You should hire a VA when you are overwhelmed by your workload but still want to move forward. If you try to do everything, you'll soon find that you are disappointed in your lack of growth or burnt out.
Tell me about your business and who you can help?
My business is Sam Says and I work with entrepreneurs to give them back more time in their day to focus on what they do best and generate the revenue they need to grow their business. My customers love the freedom of having a spare extra set of hands in their business taking care of the things they don’t want to think about. I work with my clients to help them create the right strategy and systems when it comes to managing content.
Sam McFarlane is a social media and email marketer, a content creator, an event planner, a virtual assistant, and a shopaholic food lover who can’t wink (for real).
For over 19 years, Sam has worked as a marketing professional in the UK and Australia for a variety of industries and businesses. In 2012, she started her own business, Sam Says and now focusses on helping small to medium businesses build their online profile.
With the world being online, it’s essential that all businesses (even bricks and mortar ones) have a stand-out online presence. But it’s also super time-consuming. And that’s where Sam steps in to help.
Remember the old game, ‘Simon Says’? Well, Sam adds a modern spin to it. Sam Says, ‘Put your hand up if you hate social media but want your business to be online’? All of you with your hand up in the air are Sam’s ideal clients.
From newsletters, social media and content management, events, to-do list conquering, right through to daily business administration, Sam has you covered.
