Christmas in coming! 5 step action plan to get your online shop ready for Christmas
It is 2 months to Christmas and as retailers are starting to sell Christmas decorations you should start planning for Christmas on your online store.
It is important to be prepared early each year but in 2021 especially due to the post delays, consumers will order online early this year
My 5 step action plan to get your online shop ready for Christmas sales:
Create collections
Make it easy for customers to find gifts and create collections – for example:” Christmas gifts for her” Christmas gifts for teens” this not only will help your customers but will help in terms of SEO.
The Christmas Edit
Put together a few editorials / blog posts with tips for Christmas shopping in your site and ideas of gifts. Publish these on social media and send an email campaign early to your loyal customer base.
Decorate your website for Christmas
Create a theme (best to change the theme each year) and create collection banners for your home page and collections / shop pages (Make sure that this works well with your brand – best to get your graphic designer to help)
You can have a professional photo shoot for Christmas, use stock images or graphic elements.
Gift wrapping and card options
Consumers love buying the full package, a wrapped gift ready to go. As they do in department stores offer gift wrapping service with special an unique wrapping for Christmas.
Logistics – plan a head
Research with your local market and your delivery provider expected delivery times for Christmas period and make sure this is very clear on your website – especially cut off dates to avoid disappointed customers.
Have this visible on a dedicated page linked from products as well as link from announcement bar.
Make sure you have a returns policy in place for Christmas gifts.
Once the site is ready promote on social media using graphics that match your website.
Work on your SEO and ensure your website is optimised with key words to be able to be found and consider paid Google ads and promotions on Google My Business listing for the holiday period.
At Webby we can help you get your Shopify or Squarespace online shop ready for Christmas - reach out here to discuss your requirements.
